Saturday, 5 April 2014

Feedback 4: Use of media technologies

Question: How did you use media technologies in the construction, research, planning and evaluation stages?

First, I felt I needed to look through the history of my form,  to the beginning of the short and silent film era, which was in fact the beginning of film all together. For this, I was able to use Web 2.0 in so to interact and actively search via YouTube for the films, as they were only very short (from around 2-10 minutes usually) therefore I could watch some of the first short and silent films ever made such as 'a trip to the moon' from 1902.

Furthermore, I was able to obtain modern example of the form via using the library resources, I took oscar-winning silent film 'the artist' out from the library. However, I needed to re-watch the last sequence in which the conventions of the film are broken as the main character speaks in his french accent in so to give the plot twist that he's actually french and thus why he didn't want to star in 'talkies'. To do this, I was able to again utilise Web 2.0 and YouTube to simply search for the last sequence and re-watch it.


Another element of Web 2.0 I was able to utilise was the use of search engines such as Google, which when researching for my ancillary texts became elementary as I was able to research and find thousands of different example of old-style and modern style film posters simply by searching on Google Images.

In terms of construction of my media products, technology was imperative.
I was most reliant on my macbook pro, as this is where I had my final cut pro and adobe photoshop which is where I created my all of my media texts.

In terms of production of my film, I had previous experience of using the Final Cut pro from other videos that I have constructed. The programme allowed me to create a professional looking film and made potentially complex editing relatively simple via it's wide range of effects and easy to use interface.

I was able to upload my raw footage straight onto the event library, from which I could select and play the clips making it easy to determine which clips to use, as the majority of shots were filmed numerous times and therefore the number of clips I had was far greater than the number I would use in my film.

The interface of Final Cut Pro allowed for different layers of media, which meant that I could for example overlap sound effects and songs, as well as overlapping footage for the split shot of the getting out of bed and on the toilet shot.



For this I was able to utilise the crop tool which allowed me to cut the clips in so to only see half of each of the clips. I also used the transform tool which meant that it did not matter that the shots where from varied lengths away from my character, I was able to make the legs/feet look like they were the same size by transforming the image. 


An effect that I used on all of the clips used in my film was the 50s TV effect, which is what gives them their black and white colour. This was useful as I could simply drag and drop the effete onto the clips in order to make them black and white instead of having to manually change the colour levels of all of the clips.




Another effect that I used for the shot where there are seemingly 4 versions of the character transforming back into one was the kaleidoscope effect. I was able to edit the dimensions of the kaleidoscope so that there were only 4 of the character and it was a little clearer what was going on, as when I had originally placed the effect on there was around 16 versions of the character and it was hard to make out what was actually happening. 

In the production of my film poster, I was able to again utilise my ability of interacting with web 2.0 to use 'dafont.com' to find fonts that suited the styles I was looking for. 


For example, under the 'distorted' section I found the font 'Beer goggles' which I felt was an effective font to use as my character gets drunk in my film and this shaky cinematography can be linked to the shaky font on my film poster. 


Construction of film poster effects on bad character can be seen in a previous post about using the pinch and bloat tools and decreasing vibrance layers and editing colour levels of Alfie's eyes in order to make him look terrible. - http://jacobkaya2.blogspot.co.uk/2014/02/production-process-for-film-poster.html

When creating my double page spread for my AS Coursework, I had used Microsoft Publisher. However, as this programme wasn't available to me on my macbook, I used Adobe Photoshop to create my double page spread also. The advantages of this where that I was able to edit the layers straight in the programme whereas if I had used Publisher it would be likely that I would have done all of my editing of photos in Photoshop and then copied them into publisher to arrange the layout. 




At first, in my first and second drafts I was struggling with the text arrangements as it was not clear how I could  columnise my text, in order to obey conventions of magazine reviews. However, I used a YouTube video tutorial to find out how to easily create columns of text and after this help, I was able to effectively columnise my text which I think creates a substantial difference in quality from my second to third draft. 


I have also used various technologies for the presentation of my processes, media theory and in my evaluation also. A key tool that I have used has been Prezi.

"Prezi designs and creates presentation software that is enabling millions of people to be great presenters"               - Prezi.com

Prezi is a website that allows you to design and create presentations in a dynamic format, making them more interactive, more interesting and therefore more effective for presenting information. With an easy to use interface, I have been able to create dynamic presentations to show my processes, theory and evaluation. 


I have also used GoAnimate.com to present my audience feedback in a conversation format as a video animation. This too I feel makes my feedback more effective to me relative to simply text answers on pieces of paper. I wrote some questions down for my peers before they watched my film, and asked them to answer them on the piece of paper in order to obtain qualitative data that  I needed to help my production process. I then used the answers to form the conversations on GoAnimate.com 










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