Focus Group - Summary

In summary, from my focus group I found:

• YouTube was the main place for looking short films.
  As all of the participants in the focus group were of the younger generation, this may be the reason for all of them using either Google or YouTube, having been brought up in today's technically advanced society.
• Hull wasn't really described as a great place to live - 'not the best' and also those who didn't live in Hull had gathered that those that live there don't really like it.
• Unemployed are misconcepted - some may be 'lazy' and some aren't as jobs require experience but someone with no experience can't get a job?
  Being on the dole is too much of a popular choice - those on the 'dole' presumed to spend it on drugs and cheap food, living from government provision when really they could and should be getting a job.
• In terms of jobs - they understood money was the main motivator for getting a job however two already worked as dance teachers, which they enjoyed and were vocational choices.
• Documentaries were popular and the most important factor for the documentaries were to be interesting. The idea for having a short film with a meaning similar to a documentary seemed to get the group interested.